Spring 2008 Newsletter

Introducing Chris Wooddell

Chris Wooddell has joined the Gear It Up team, bringing over 10 plus years of computer hardware and software experience as a Computer Technician and Network Engineer.

Chris's credentials include CompTIA® A+ Certification, Certified Netware Administrator and Accredied Platform Specialist- HP LaserJet Solutions.

Chris recently moved to Benzie County from SoCal (Southern California for those not up on their hip lingo) with his wife Jennifer and their two children, Kevin, age 4 and Ashley, age 1. He is a native of East Texas, having attended school in Tyler, Texas.

"With Chris's help and experience we will be expanding our service area and be able to provide additional business networking solutions", said Lewis Geer, "He is a welcome addition to the Company and our community."

In the "It's A Small World" Department

Jennifer Wooddell's father and family are from Ludington, Michigan and attended high school with Lewis Geer, President of Gear It Up Communications and several of his family members..


One Stop IT Shop

  • Domain Registration, Auto-Renewal & Hosting
  • Custom Website Design
  • Website Maintenance Packages
  • Meta-Tag Creation for Search Engines
  • E-Commerce Shopping Carts
  • Site Traffic Tracking
  • Pay-Per-Click Setup and Management
  • Database Management
  • E-Newsletter Creation
  • New Computer Sales
  • Computer Upgrades
  • Computer System Diagnostics
  • Home/Office Networking
  • Computer Software Troubleshooting
  • Wireless Networking
  • Data Backup Services
  • On-Site Service
  • Hardware/Software Consulting
  • System Security Programming & Diagnostics
  • Web Site Design Matters
    When It Comes To Internet Marketing
    by Laura Lake

    In a new survey conducted by Genex it reveals that 65% of consumers do not shop from poorly designed web sites, while 30 percent say an inferior site can also keep them away from an offline store.

    If you thought your online presence didn't matter when it came to marketing, think again. A web site should create a great customer experience. Think of it as walking your customer through the store. I firmly believe in offline and online marketing integration. Is it time for you to assess how well your web site is doing? Could the design be costing you sales and affecting your bottom line?

    This example was created using a website template from a discount "do-it-yourself" web hosting company. Note that there is no banner, address, phone, artwork or action statement.

    Laura Lake has over nine years of online and off-line marketing experience. Her analytical thinking paired with creative ability and know-how gives her the edge when it comes to successful marketing initiatives.

    Benzie County Chamber Member Computer Sale
    2 Dell Notebooks & 2 Dell Widescreen Monitors

    These notebooks are ready to go out the door. Both with Windows XP Home, a 15.4 inch monitor, 2 gigs of ram memory, wireless built-in and DVD burner, one also has bluetooth built in. Priced at $750* and $850* Chamber members get $50 off.

    1-19 inch and 1-20 inch wide screen monitor.

    Call: 231-882-9720 for more information.

    Cash, Check, Visa, Master Card Accepted.
    *price does not include any onsite setup.


    Small Business Guilty of Website Neglect
    by Darrell Zahorsky

    Has it been over a year since you updated your website? Do you rarely look at your website statistics? Are you unfamiliar with local search or blogging? If you answered yes to any of these questions you may be guilty of website neglected. A recent survey by Netflare revealed over 23% of websites haven't been updated since launch and 38% have no budget.

    Gear It Up Communications will be launching a revised version of it's Benzie County Information web site. Watch for the change and updated links.

    Website neglect is a problem in the small business sector in many countries, even though consumers have fully embraced the Internet. Broken links, out-dated contact information and old web design are all factors that leave an unfavorable impression on your potential customers. Your website is more than a calling card. It's like your virtual salesperson. Would your business send out the best and most professional sales rep or a second rate slob to represent your company? Treat your web presence with the same level of professionalism as the rest of your company and you'll see greater return on sales and reputation.

    Darrell Zahorsky is small business expert, author, speaker and Web editor who's work has been recognized in Harvard Business Working Knowledge, Fortune Innovation Blog, and other media.


    Deadline for Windows XP

    During the past eight months Gear It Up Communications has maintained a relationship with one of the product sales representatives at Dell Computers in Austin, Texas. Our Dell representative informed us today, that the company would no longer be offering Windows XP Home or Professional as an option after June 30th, 2008. Effective July 1, 2008 all new computers sold by Dell will have the new Windows Vista Operating System.

    Featured Web Sites

    Follow these links to some of
    our new customer websites.


    Waterscapes Unlimited



    Cozy Comfort Resort



    Franke Family Dentistry


    BenzieCountyInfo.Com replaces Benziecounty.net

    Gear It Up Communications has merged the BenzieCountyinfo.com and BenzieCounty.net websites. The purpose of this merger is to facilitate the name recognition and linking between a network of West Michigan information websites maintained by the company. With this new website network, local, regional and national businesses and visitors will be able to navigate to basic information about the region.

    In addition, Gear It Up Communications has developed an advertising program with "billboards" that can track visits through the network to your website. For more information call: 231-882-9720


    Website Hosting Packages

    Gear It Up Communications has expanded its website hosting service to include 2 additional pricing options. The existing Premium Hosting package included prominent links on BenzieCountyInfo.Com's title and Marketplace pages. Additional links are placed on customer websites and a searchable database that can be accessed from 22 West Michigan information websites.

    For information on the Basic and Standard hosting packages email or call Berend at 231-882-9720.